Post by account_disabled on Mar 7, 2024 0:10:14 GMT -6
Paid traffic is not the largest traffic generator within e-commerce, but to acquire customers and operate in a highly competitive environment, large e-tailers have always been eager to advertise online. Online Advertising Spending in E-commerce: A General Overview Globally, nearly 50% of all online e-commerce advertisers across various categories spend up to $1,000 per month on Google ad campaigns, so it's not an activity reserved for those with huge budgets. In the US, 30% of e-commerce advertisers stay within a $1,000 monthly limit when it comes to ad spend. Budgets tend to increase with competition in various industries. According to data collected through our Advertising Toolkit , general retailers and fashion e-tailers are the largest advertisers, as approximately 50% of domains analyzed within these sectors are spending over $150,000 each month.
Let's take a look at how the coronavirus pandemic has affected these Venezuela Phone Number spending levels: Online advertising spend during the COVID-19 crisis Budget cuts and growing gaps It's clear from our data that the coronavirus crisis has had an impact on global digital ad spending. Comparing year-over-year data for the pandemic months (March-June 2019 versus 2020), we noticed that nearly everyone, from small to large advertisers, reduced their online advertising budgets by an average of 20%. Initially, those spending over $1 million a month on online ads were more reluctant to make significant cuts, but by June 2020, all advertisers began to show less confidence in digital ad spend. Opportunities (missed) With lower ad spend, online advertising costs are also falling. Due to the pandemic, most e-commerce industries have seen a decline in average cost per click (CPC), which could mean advertisers can get more value out of every dollar spent.
This opportunity is not found across all e-commerce sectors – a more detailed overview of digital ad spending during the COVID-19 crisis and a look at sector-specific data can be found in our recent blog post . Emotional triggers and CTAs in e-commerce ads Finding the right emotional trigger to encourage users to click on an ad often makes the difference between a successful ad campaign and a failed one. “Free shipping,” “Free returns,” and “Shipping available” dominate the CTA landscape in ecommerce ads; our research showed that 32% of all ads emphasize free delivery. This message has become increasingly popular during the times of coronavirus, as consumers have increasingly turned to online shopping for items they may never have purchased online before. A single approach to online advertising campaigns cannot be sufficient for all sectors, as each has its own peculiarities: Health & Beauty and Home & Garden ads often highlight exclusivity factors with calls to action such as “limited edition” and “exclusive designs”; Quality control is an important issue in messages from industries such as Pets (“recommended by vets”) and Consumer Electronics (“trusted us by”, “authorized dealer“); Ads in Sports & Outdoors and Fashion often feature indicators of urgency and novelty in calls to action, such as "new arrivals" and "latest news" and "top brands", present in 26% of all ads analyzed within these sectors.
Let's take a look at how the coronavirus pandemic has affected these Venezuela Phone Number spending levels: Online advertising spend during the COVID-19 crisis Budget cuts and growing gaps It's clear from our data that the coronavirus crisis has had an impact on global digital ad spending. Comparing year-over-year data for the pandemic months (March-June 2019 versus 2020), we noticed that nearly everyone, from small to large advertisers, reduced their online advertising budgets by an average of 20%. Initially, those spending over $1 million a month on online ads were more reluctant to make significant cuts, but by June 2020, all advertisers began to show less confidence in digital ad spend. Opportunities (missed) With lower ad spend, online advertising costs are also falling. Due to the pandemic, most e-commerce industries have seen a decline in average cost per click (CPC), which could mean advertisers can get more value out of every dollar spent.
This opportunity is not found across all e-commerce sectors – a more detailed overview of digital ad spending during the COVID-19 crisis and a look at sector-specific data can be found in our recent blog post . Emotional triggers and CTAs in e-commerce ads Finding the right emotional trigger to encourage users to click on an ad often makes the difference between a successful ad campaign and a failed one. “Free shipping,” “Free returns,” and “Shipping available” dominate the CTA landscape in ecommerce ads; our research showed that 32% of all ads emphasize free delivery. This message has become increasingly popular during the times of coronavirus, as consumers have increasingly turned to online shopping for items they may never have purchased online before. A single approach to online advertising campaigns cannot be sufficient for all sectors, as each has its own peculiarities: Health & Beauty and Home & Garden ads often highlight exclusivity factors with calls to action such as “limited edition” and “exclusive designs”; Quality control is an important issue in messages from industries such as Pets (“recommended by vets”) and Consumer Electronics (“trusted us by”, “authorized dealer“); Ads in Sports & Outdoors and Fashion often feature indicators of urgency and novelty in calls to action, such as "new arrivals" and "latest news" and "top brands", present in 26% of all ads analyzed within these sectors.